Instagram won’t sell your snaps

Photo sharing service does a quick U-turn
Darren Allan

December 19, 2012

Instagram has moved quickly to pour cold water over the notion that its new terms of service, due to come into effect next month, would mean it could sell users’ photographs to advertisers without having to give up a penny in recompense.

Given the outcry there was about this across the Internet this week – even Kim Kardashian has picked up on the issue, and has been tweeting against it – the photo sharing service has made another blog post to clarify matters.

The post read: “Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation.”

“This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.”

The post then goes on to say that in the future, Instagram will be looking at ways to help featured (i.e. paying) business accounts gain more followers by utilising some of the data from following users’ accounts.

Of course, there are still privacy concerns raised reading that part of the post. But the service repeats the point that it certainly won’t be flogging on your photos to be used as part of adverts, without your consent, or without any compensation.

And that will probably assuage the flood of people currently threatening to quit next month (or indeed sooner), and they’ll likely stay snapping and posting on Instagram. Probably.

In another part of its damage control post, Instagram also clarified that it doesn’t exert any rights over photos posted on its service, and that the new terms change nothing in this respect.


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