Facebook is, of course, way ahead with its billion plus membership, and according to Global Web Index, 51 per cent of the online population actively used the service in the last month.
Google+ is on a healthy 25 per cent, with Twitter only in third position, and tied with YouTube on 21 per cent.
Of course, it’s arguable whether YouTube is a social network as such – yes it has some elements, certainly, and a lot of folks these days seem to consider it a social network. To us, it’s still more of a video sharing service with social elements, but there you go.
At any rate, the big news is Google+ outdoing Twitter – and not just in account numbers, but actual active usage, the figure which really counts.
And of course, YouTube and Google+’s fortunes are doubtless interlinked with crossover between those properties, which Google owns both of.
Global Web Index talks about the “immense opportunity of linking Google’s services through the G+ social layer. This is also a key indication of why Google+ integrated with the Google product set is so key to the future of search and the Internet.”
Of course, this is just one set of statistics – but if there are grains of truth herein, and Google can keep pushing on Google+ alongside its other major services, perhaps Facebook could have a true social rival one day.
Particularly if Facebook makes one too many grabs for monetisation and further advertising revenue, perhaps at the expense of privacy (yet again).
Meanwhile, Facebook is pushing graph search, and attempting to trespass on Google’s search territory by becoming a more relevant and tailored, friend recommendation-based search experience.
Interesting times, though, that’s for sure.