Pinterest gets a redesign

Not a major overhaul, but some smart new touches
Darren Allan

March 20, 2013

Pinterest, the photo sharing website, has a glossy new look after a redesign which has been implemented this week.

Invitations for folks to come on board with the new look are currently being sent out, and according to the Pinterest blog, “you should see an invitation soon.”

So what’s new here?

On an overall level, the site has been spruced up to make it more streamlined – and pins are bigger, making them, well, more visible.

A useful touch is that now, when you’ve scrolled down through a number of pins, and then you click on one, when you hit the back button, the site will make sure you’re returned to where you were in your browsing (and not back to the top).

Elements have been added to the close-up view of pins to aid in discovering new images – so, for example, you can elect to view “pins from the same source,” and potentially similar material via a “people who pinned this also pinned” option.

It’s not a huge redesign, exactly, but the new elements certainly sound welcome – and Pinterest also claims that it has rebuilt the entire foundation of the site, to make it more reliable for users (and easier for Pinterest to modify, as well). And that can’t be bad.


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