Windows Phone overtakes BlackBerry

Microsoft's OS is making some headway
Darren Allan

April 2, 2013
Windows Phone Logo

Microsoft’s mobile operating system is now ahead of BlackBerry in the US, and indeed the UK and some European markets, according to Kantar Worldpanel ComTech.

The hope was always that Windows Phone would become the third place mobile OS in the world – although Microsoft probably would have figured this happening with more gains on the Windows Phone front, rather than mainly due to BlackBerry’s swift and extensive losses.

While Windows Phone has shown some decent growth, BlackBerry has plummeted below it.

Windows Phone is now in third place with a 4.1 per cent share of the US market, ahead of BlackBerry which has plunged to 0.7 per cent. Android is top on 51.2 per cent, followed by iOS on 43.5 per cent.

This data is drawn from the three months running up to February 2013.

In the UK, Windows Phone also muscled past BlackBerry, hitting 6.7 per cent compared to 5.1 per cent for the company-formerly-known-as-RIM’s OS.

It’s no surprise that Samsung devices were marked out as mega-successful, and the force helping to drive Android’s continued rise.

Kantar analyst Mary-Ann Parlato noted that in the US, of “those who changed their phone over the last year to a Samsung smartphone, 19 per cent had previously owned a Samsung feature phone, 15 per cent owned an HTC smartphone, 14 per cent owned an LG feature phone, 10 per cent owned a Samsung smartphone and 9 per cent owned a BlackBerry.”

She added: “It’s apparent that Samsung is successful at capturing users from across the competitor set and not just gaining from their own loyalists (albeit loyalty towards Samsung has also grown).”


Comments in chronological order (2 comments)

  1. Mike says:

    According to Kantar, it’s for the period ending February 2013 which I assume is February 1, 2013, one or two days after the Blackberry Z10 went on sale.

  2. Darren Allan says:

    I think you’re correct - and that’s a good point. Things may well pick up for Blackberry in the next quarter with the launch of BB10 and the Z10… should be an interesting duel between them and MS next quarter, which we’ll be keeping a close eye on.

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